Facilitating innovation by translating complex systems into seamless user experiences that enhance business opportunities.
Here’s how I do it:
Frame
Context Setting with Business Objectives and Target Audience
1
2
Empathize
Understanding Mindsets and Motivations
Design
Translate Insights to Brainstorm Design Solutions
3
Repeat
Do it all over again!
4
1
FRAME
Context Setting with Business Objectives and Target Audience
Powerful innovation is contextualized.
Context is everything. Without context we can't accurately address problems and design solutions that will transform your end-user's digitial experience.
By talking with your stakeholders to gain a deeper understanding of business goals, target audience and desired outcomes I frame the scope of my investigation...
EMPATHIZE
2
Understanding Mindsets and Motivations
Smart design is empathic.
Empathy is my superpower to meet people where they are and understand your user's perspective and experience.
By listening, observing and talking with your end-users I gather a holistic view to identify patterns and connect the dots to uncover actionable insights that fuel collaborative work-sessions with partnering team members…
DESIGN
3
Translate Insights to Brainstorm Design Solutions
Impactful solutions are desirable to the user, technologically feasible and viable for the business.
I work with teams to brainstorm solutions, craft prototypes and experiments that we can put in front of users to test, learn, validate and iterate.
I can't just ask, “Do you like this?”. I need to observe their use and engagement. This feedback is critical to ensure we build the right thing, and build the thing right.
Putting our designs in front of users ensures we're hitting the mark and balancing the sweet spot of innovation.
REPEAT
4
The future is iterative.
People change and their needs change; products need to be adaptive and scalable over time.
I collaborate with teams to ensure that we're not merely keeping pace with our users' growth, but leveraging insights to predict what's new and next on the market landscape, tackling the toughest challenges with the latest technology.
Do It All Over Again!
Testimonials
“Natalie’s someone who really understands the system and systems-thinking, and can break everything down into pieces so we can take action."
Chief Technology Officer, Market Intelligence Firm
“Natalie’s ability to pivot seamlessly and ensure everyone’s alignment is what makes her one of the most valuable players on the team. She’s not just a talented strategist; she’s an invaluable asset to any team.
Her knack for transforming extensive interview data into actionable insights is both indispensable and highly desirable. Natalie’s attention to detail and innate ability to foresee needs puts her in a league of her own; she’s often two steps ahead, a trait that’s simply can’t-live-without in high-stakes strategic discussions.”
Strategy Director, Digitial Design Agency