I turn complex systems into intuitive, user-centered digital services—unlocking innovation and driving real business value.
UX — Service Design — Strategy
Here’s how I do it:
Frame
Align on goals, audience, and business context
1
Empathize
Understand user mindsets and motivations
2
Design
Translate insights into meaningful solutions
3
Repeat
Iterate, test, and evolve!
4
1
FRAME
Align on Goals, Audience, and Business Context
Powerful innovation is contextualized.
Context is everything. Before we can design anything meaningful, we need to understand what we’re solving for—and why it matters. I work with teams to frame the challenge by aligning on business goals, audience needs, and the broader system at play.
This clarity becomes the foundation for smart, strategic design.
EMPATHIZE
2
Understand User Mindsets and Motivations
Empathy starts with trust. I build relationships that make people feel safe, seen, and heard—whether it’s users, stakeholders, or collaborators. That trust opens the door to honest insights about needs, motivations, and behavior.
From there, I synthesize what I hear into patterns that guide human-centered decisions.
DESIGN
3
Translate Insights into Meaningful Solutions
Impactful solutions are desirable to the user, technologically feasible and viable for the business.
I collaborate with teams to co-create and prototype ideas, testing early and often with real users. This helps us learn fast, validate direction, and refine the right solution—together.
I can't just ask, “Do you like this?”. I need to observe their use and engagement. This feedback is critical to ensure we build the right thing, and build the thing right.
Putting our designs in front of users ensures we're hitting the mark and balancing the sweet spot of innovation.
REPEAT
4
The future is iterative.
People evolve—and so should your product. I help teams stay ahead of shifting needs by continuously learning, iterating, and leveraging the latest technology and tools to solve complex challenges.
Iterate, Test, and Evolve!
Testimonials
“Natalie’s someone who really understands the system and systems-thinking, and can break everything down into pieces so we can take action."
Chief Technology Officer, Market Intelligence Firm
“Natalie’s ability to pivot seamlessly and ensure everyone’s alignment is what makes her one of the most valuable players on the team. She’s not just a talented strategist; she’s an invaluable asset to any team.
Her knack for transforming extensive interview data into actionable insights is both indispensable and highly desirable. Natalie’s attention to detail and innate ability to foresee needs puts her in a league of her own; she’s often two steps ahead, a trait that’s simply can’t-live-without in high-stakes strategic discussions.”
Strategy Director, Digitial Design Agency